![]() ![]() In this post, we’ll focus on teaching you how to write and present a business case, plus share several case study PowerPoint templates and design tips! Source: Illustration created by Why Case Studies are a Popular Marketing Techniqueīesides presenting a solution to an internal issue, case studies are often used as a content marketing technique. The outcomes gained using a specific tool or approachĬase studies (also called case reports) are also used in clinical settings to analyze patient outcomes outside of the business realm.īut this is a topic for another time.In simpler terms - a case study is an investigative research into a problem aimed at presenting or highlighting solution(s) to the analyzed issues.Ī standard business case study provides insights into: In the social sciences, the term case study refers to both a method of analysis and a specific research design for examining a problem, both of which can generalize findings across populations. Let’s start with this great case study definition by the University of South Caroline: But how do you create a compelling case study and then turn it into a memorable presentation? Get a lowdown from this post! What is a Case Study? Marketers, consultants, salespeople, and all other types of business managers often use case study analysis to highlight a success story, showing how an exciting problem can be or was addressed. ![]()
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